Squirrel with a Trackpal PPC report

Automated PPC Reports For Weekly Adwords Insights

Chris Marsh Reporting, Trackpal Products & Updates 1 Comment

We are thrilled to showcase our new weekly Adwords PPC report. The report is packed with insights, looks beautiful and can be branded and white-labeled. It’s fully automated, so you can now receive Adwords data straight to your inbox weekly – all wrapped up in the familiar and powerful Excel format.

The report contains a Summary page with charts and tables, a Campaign Overview and Keyword Data.

Visualise trends for extra insights and analysis

Charts plot two metrics alongside one another over 52 weeks, allowing you to spot relationships and insights between:

  • Impressions and Click Through Rate
  • Cost and Cost per Click
  • Conversions and Conversion Rate
  • ROI and Cost per Conversion
Adwords PPC Report

Trackpal’s new PPC Report! Contact us to view an example.


Monitor Campaign and Keyword Performance

Monitor the reporting week’s Adwords performance compared to both the previous week or the previous year.
The metrics available are all the usual suspects: Impressions, Clicks, Conversions, etc.

Benefits Of The Weekly PPC Report

  • Quick set-up
  • Less time collating data for more time on analysis
  • Key metrics for in-depth analysis
  • Free updates and integration with our other reports
  • Campaign charts show weekly trends – this year vs previous year
  • Charts plot two metrics – quickly spot comparisons and insights
  • Adwords account performance summary
    • Monitor weekly and monthly performance
    • Compare metrics to previous week and previous year
  • Weekly metrics for all keywords, campaign and adgroup
    • Ready for quick filtering and pivoting
  • Smaller file sizes than manually produced reports
    • Adwords data is stored in our secure database, so only the necessary data is output to weekly reports
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Save time and make reporting profitable

Adwords Metrics Available In The PPC Report

The report shows the following metrics for Campaign and Keyword data:

  • Clicks
  • Impressions
  • CTR (Click through rate)
  • Average position
  • Cost
  • Cost per click
  • Conversions (Converted clicks)
  • Conversion rate
  • Cost per Conversion
  • Revenue
  • ROI
  • …more will be enabled in future updates

Timeframes shown in tables

  • Current reporting week
  • Previous week
  • Week from previous year

Timeframes shown in charts

  • Every week for current year
  • Every week for previous year

Want to spend more time on analysis and billable tasks?

Don’t be a data collecting squirrel.

Contact us about our automated PPC reports.

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