A win-win relationship

​“Win-win” business relationships: how to create them and why they’re so important

Scott Lawson Opinion 0 Comments

Being a bootstrapped business owner in the 21st century I’ve learnt first hand a way of doing business that results in “win-win” situations, where both parties entering into a business relationship get the best possible outcome from it. I first heard the term “win-win” before I started my own business. I remember being confused as to why people would want …

Useless rubber

The Right To Be Forgotten?

Scott Lawson Industry News, Opinion 0 Comments

The EU seems to be a bit hit and miss when it comes to internet legislation. The EU’s cookie directive has left website owners confused as to what they’re supposed to do. In the area of privacy, net neutrality and anti-trust they seem to be somewhat ahead of the US, even though legislation is often confusing and does not solve …

Prankvertising – How far is too far?

Lucy Stewart Opinion 0 Comments

2013 was the year that agencies took to prankvertising in a big way. In an attempt to break through the crowded confusion of tedious advertising, prankvertising was born. Prankvertising is when a brand or advertising agency pulls a prank on unsuspecting members of the public and films it with hidden cameras. The marketing stunts carried out vary in their levels …

Bing vs Google – We take the challenge

Lucy Stewart Opinion 0 Comments

Bing vs Google In a brave attempt to take on the search engine leader Google, Microsoft owned Bing.com has created a campaign which attempts to make people question their internet search habits. The “Bing It On” campaign invites internet users to take part in a challenge that directly compares their search results page in Google against Bing. The campaign, which …

My Top Nine Buzzword Bugbears for 2014

Scott Lawson Opinion 0 Comments

My Buzzword Predictions for 2014 One of our core values at Trackpal is to “keep it simple”. We strive to create the simplest solutions to the most time consuming problems, saving many hours of wasted time that could be spent doing better tasks. Many people use buzzwords to try to sound clever and just end up overcomplicating things in the …

Christmas Advert Campaigns

admin Industry News, Opinion 0 Comments

Christmas Advert Campaigns: the big retailers did OK, but Westjet airlines won the day “Christmas time, mistletoe and wine, Which means it must be advert time (again)” We’d all be forgiven for feeling a little weary about the annual Christmas advertising campaigns from brands eager for us to hand them our money in exchange for giving us a minute or …

Privacy vs. Relevance. Which is most important to you?

Lucy Stewart Opinion 0 Comments

Privacy vs. Relevance. Is privacy dead? The internet has evolved – and alongside it the notion of privacy. Every day millions of people happily exchange a stream of live updates and information about their personal lives through social networking sites such as Facebook and Twitter. People don’t seem to value privacy in the same way that they used to. What was once …

Let me do that for you (without asking first)

admin Opinion 0 Comments

Why wasn’t I consulted? We recently wrote about Google’s Gmail redesign and how it might affect email marketers. But how does the redesign, which automatically organises our inbox for us, make the average user feel? We all use Gmail at Trackpal towers and our personal responses to this unsolicited change in how we manage our email were mixed to say the least. …

Using Vine and Instagram as a filmmaker

admin Industry News, Opinion 0 Comments

The emergence of the two new online video services, Vine and Instagram,has brought the possibility for short filmmaking to the masses. We ask Scott Lawson, Trackpal MD and a filmmaker himself, for his opinion on what these video platforms mean for filmmaking, marketing and popular culture.   Would you have liked video platforms such as Vine and Instagram to have …