10 Practical Tips To Boost Your Efficiency

Chris Marsh Tips & Advice

Did you that know Steve Jobs, Mark Zuckerberg, and Barack Obama all wear the same outfit every day? “Colour-blind?” I hear you ask. Nope – they choose to, in order to preserve their mental energy for decisions that are more important than whether that tie makes them look fat. Ok, so this is pretty extreme, but it does show how …

The Four P’s of Digital Marketing

Lucy Stewart Tips & Advice 0 Comments

In the bewildering world of baking, there is never one perfect recipe for success. The same can be said in the world of marketing. There are, however, many different theories to help you make your ‘Marketing Mix’ as good as it can be. In an earlier post I discussed the different ingredients that can make up your digital marketing strategy. If …

VLOOKUP for Beginners

Lucy Stewart Tips & Advice 5 Comments

Why use VLOOKUP? Excel is an important part of how we automate reports at Trackpal. As an Excel plugin, Trackpal uses the spreadsheet program to collect and present your data in a beautiful report. Although it can seem a little daunting at first, it’s an extremely valuable tool, and it’s well worth spending some time learning about what it has to …

Four Reporting Resolutions You Should Be Making in 2014

Lucy Stewart Tips & Advice 0 Comments

Four Reporting Resolutions You Should Be Making in 2014 As we recover from the office Christmas party and blitz our desks of clutter, ready for the coming year, it’s the perfect time to reflect on the last 12 months and plan for 2014. Along with the usual personal resolutions we set ourselves at the beginning of the year, it’s a …

A New Reporting Solution for SEO

Chris Marsh Industry News, Tips & Advice, Trackpal Products & Updates 4 Comments

A few weeks ago Google flicked the switch on its analytics to make keyword data totally encrypted. (Unless, of course you were collecting data from Google AdWords.) Previously, when a visitor arrived at your website through a search engine, the keyword that they entered would be logged in Google Analytics. This gave marketers valuable insights into which keywords they should …

The Best Steps for Choosing New Technology

Scott Lawson Tips & Advice 0 Comments

Choosing New Technology In a tech world where new words are being created for existing concepts every month, it’s hard to know whether you need to buy into new technology or whether what you already have is all you need. There have been numerous buzzwords in the last few years: cloud computing, big data, virtualisation, lean, agile, I won’t even …

What to do about Not Provided?

Lucy Stewart Industry News, Tips & Advice 0 Comments

What to do about Not Provided? Everybody knew it would happen. The day that Google flicked the switch and turned off keyword referral data. It’s already happening in the US and it’s likely to happen in the UK over the next few months. Our personal prediction is that it might happen even sooner than that, perhaps in the next couple …