Useless rubber

The Right To Be Forgotten?

Scott Lawson Industry News, Opinion 0 Comments

The EU seems to be a bit hit and miss when it comes to internet legislation. The EU’s cookie directive has left website owners confused as to what they’re supposed to do. In the area of privacy, net neutrality and anti-trust they seem to be somewhat ahead of the US, even though legislation is often confusing and does not solve …

That's your solution to everything: to move under the sea!

Introducing Trackpal Quantum, Our Drone Strategy, And More!

admin Industry News 1 Comment

Here at Trackpal, we like to keep our customers informed of the latest developments in data processing & reporting. After a (soon to be announced) partnership with one of the largest quantum supercomputer providers, we’ve not only invested in the future, but also the future of the future. Utilising the power of qubits, we’re able to collect every bit of …

Google Webmaster Tools Missing Data? Get Your GWT Data Back!

Chris Marsh Industry News, Reporting 0 Comments

Why would an account switch from showing three months historical data one day, and then display almost zero data?  Where was our missing Google Webmaster Tools (GWT) Query Click data? We delved in to investigate… We have been working with the GWT data source very closely since Google ramped up their secured search in 2013. Having gathered data monthly from many accounts …

Trackpal Roadmap 2014

Claire Eden Company News 0 Comments

Trackpal Roadmap 2014 A Year of Developments We realise that reporting is constantly becoming more of a challenge within the fast-paced marketing industry. We are working in a time when new data sources are springing up every day. While we believe that the accessibility of more useful data is always positive, it does mean that we’re kept on our toes to make …

Prankvertising – How far is too far?

Lucy Stewart Opinion 0 Comments

2013 was the year that agencies took to prankvertising in a big way. In an attempt to break through the crowded confusion of tedious advertising, prankvertising was born. Prankvertising is when a brand or advertising agency pulls a prank on unsuspecting members of the public and films it with hidden cameras. The marketing stunts carried out vary in their levels …

Bing vs Google – We take the challenge

Lucy Stewart Opinion 0 Comments

Bing vs Google In a brave attempt to take on the search engine leader Google, Microsoft owned Bing.com has created a campaign which attempts to make people question their internet search habits. The “Bing It On” campaign invites internet users to take part in a challenge that directly compares their search results page in Google against Bing. The campaign, which …

The Four P’s of Digital Marketing

Lucy Stewart Tips & Advice 0 Comments

In the bewildering world of baking, there is never one perfect recipe for success. The same can be said in the world of marketing. There are, however, many different theories to help you make your ‘Marketing Mix’ as good as it can be. In an earlier post I discussed the different ingredients that can make up your digital marketing strategy. If …

My Top Nine Buzzword Bugbears for 2014

Scott Lawson Opinion 0 Comments

My Buzzword Predictions for 2014 One of our core values at Trackpal is to “keep it simple”. We strive to create the simplest solutions to the most time consuming problems, saving many hours of wasted time that could be spent doing better tasks. Many people use buzzwords to try to sound clever and just end up overcomplicating things in the …

SEO Reporting News: Google Webmaster Tools Launches Exact Data – A Quick Look At Its Accuracy

Chris Marsh Industry News, Reporting 1 Comment

In this post I will be looking at some interesting news that affects SEO reporting: New Google Webmaster Tools (GWT) non-rounded data A quick look at using GWT data to find the brand vs non-brand keyword visit ratio and how to calculate accuracy 1. New Google Webmaster Tools (GWT) Non Rounded Data This year has kicked off with some great …