VLOOKUP for Beginners

Lucy Stewart Tips & Advice 5 Comments

Why use VLOOKUP? Excel is an important part of how we automate reports at Trackpal. As an Excel plugin, Trackpal uses the spreadsheet program to collect and present your data in a beautiful report. Although it can seem a little daunting at first, it’s an extremely valuable tool, and it’s well worth spending some time learning about what it has to …

Trackpal in 2014 – Sneak Preview

Chris Marsh Company News, Trackpal Products & Updates 0 Comments

An exclusive peak into some things we’re planning for 2014… More Landing Page Insights After the Google 100% “not provided” issue of 2013 we have delved deeper into the insights you can gain from landing page data. We’ll show you the Top Ten Landing Pages with month on month changes in increases/decreases of page visits. Our reports will also clearly show the Top …

Christmas Advert Campaigns

admin Industry News, Opinion 0 Comments

Christmas Advert Campaigns: the big retailers did OK, but Westjet airlines won the day “Christmas time, mistletoe and wine, Which means it must be advert time (again)” We’d all be forgiven for feeling a little weary about the annual Christmas advertising campaigns from brands eager for us to hand them our money in exchange for giving us a minute or …

Four Reporting Resolutions You Should Be Making in 2014

Lucy Stewart Tips & Advice 0 Comments

Four Reporting Resolutions You Should Be Making in 2014 As we recover from the office Christmas party and blitz our desks of clutter, ready for the coming year, it’s the perfect time to reflect on the last 12 months and plan for 2014. Along with the usual personal resolutions we set ourselves at the beginning of the year, it’s a …

Is Facebook getting old?

Lucy Stewart Industry News 0 Comments

Is Facebook getting old? It’s a question that we’ve been asking ourselves recently. At 13 years old, and with over one billion users, will our love affair with Facebook ever end? Perhaps it will last as long as we do, only to be replaced with the next ‘in’ thing for future generations? On a personal level, Facebook seems to have become an …

A New Reporting Solution for SEO

Chris Marsh Industry News, Tips & Advice, Trackpal Products & Updates 4 Comments

A few weeks ago Google flicked the switch on its analytics to make keyword data totally encrypted. (Unless, of course you were collecting data from Google AdWords.) Previously, when a visitor arrived at your website through a search engine, the keyword that they entered would be logged in Google Analytics. This gave marketers valuable insights into which keywords they should …

Measure Bowling Brighton in Numbers

Lucy Stewart Company News 0 Comments

Measure Bowling Brighton Measure Bowling is organised by the great minds at Measure Camp as a way to give web analysts a chance to meet up and socialise, as well as battle it out for coveted prizes. In 17 countries across Europe people gathered on 1 night to bowl, drink beer and (for once) not talk about data! For the Brighton edition of Measure Bowling there were 8 bowlers …

Six reasons not to hate Excel

Scott Lawson Industry News 0 Comments

Six reasons not to hate Excel When I first created Trackpal I was often asked why we used Microsoft Excel as our primary front end interface while everyone else was building fancy “cloud-based” dashboards to tell their data story. It all seemed a bit old fashioned and un-cool. Yet we’ve created a service that slots seamlessly into the real working …

Privacy vs. Relevance. Which is most important to you?

Lucy Stewart Opinion 0 Comments

Privacy vs. Relevance. Is privacy dead? The internet has evolved – and alongside it the notion of privacy. Every day millions of people happily exchange a stream of live updates and information about their personal lives through social networking sites such as Facebook and Twitter. People don’t seem to value privacy in the same way that they used to. What was once …