Meet The Team

Having worked in digital agencies and seen first hand the time, and pain, that goes into putting weekly and monthly reports together, we believed there had to be a better way. That’s how Trackpal came about. We wanted to design a reporting system for digital marketing professionals that makes this regular process much more profitable. Trackpal automates the data collection and presentation of each report, and in doing so drastically reduces the time it takes to put each report together.

We strongly believe that it’s the people who make a company successful.


Scott Lawson | Managing Director

After a lot of banging his head against a wall despairing at the time and stress that goes into monthly reporting, Scott believed there had to be another way.

In 2009 Scott set up Trackpal – a simple reporting system for digital marketing professionals. As the Managing Director, Scott works hard to develop the tool and manage an ever-growing team.

Prior to setting up his own business Scott worked as a Software Developer for companies including Sony, Brandwatch and international digital agency, iCrossing. He’s interested in filmmaking and directed a number of films before making the move into software development.

Scott has a real passion for travelling the world, having lived and worked in Canada, Australia and now the UK. He’s become a pro at working on the move so that he can visit exciting destinations including Estonia, Iceland and, ahem, Disneyworld.


Claire Eden | Director

As Director, Claire makes sure our service runs efficiently and effectively to deliver the highest standards of product and customer support.

She has a background in marketing and management, having worked at digital agencies in social media, operations and project management.

Most recently, she worked at iCrossing as a Senior Project Manager for big brand campaigns covering SEO, content, social media, paid search and more.

At Trackpal, Claire looks after our people and our customers. She brings her strong work ethic – along with her great sense of humour – to her management of the team, and helps makes sure that Trackpal is a fun and enjoyable place to work.

Throughout each week she fills up her self-imposed swear jar, which goes towards several rounds of drinks at our Friday night pub visit.